Course curriculum

  • 1

    Digital Marketing

    • Unit Overview and Learning Objectives

    • Study Materials

    • Interactive Content

    • Formative Activities

    • Schedule

    • Instructor Support

    • Designing and Implementing Integrated Digital Marketing Strategies - Summative Assignment

  • 2

    Customer Value Management

    • Unit Overview and Learning Objectives

    • Study Materials

    • Interactive Content

    • Formative Activities

    • Schedule

    • Instructor Support

    • Creating, Delivering, and Sustaining Customer Value: Strategies for Business Success - Summative Assignment

  • 3

    Business Information Technology

    • Unit Overview and Learning Objectives

    • Study Materials

    • Interactive Content

    • Formative Activities

    • Schedule

    • Instructor Support

    • Business Information Technology Systems: Analysis, Evaluation, and Practical Application of IT Solutions in Organizations - Summative Assignment

  • 4

    Digital Sustainability

    • Unit Overview and Learning Objectives

    • Study Materials

    • Interactive Content

    • Formative Activities

    • Schedule

    • Instructor Support

    • Digital Sustainability: Research, Analysis, and Collaborative Approaches to Sustainable Digital Solutions - Summative Assignment